For seventy years (since 1927), the program of Rotary has been carried out on four Avenues of Service (originally called channels).  These avenues - club service, vocational service, community service and international service - closely mirror the four parts of the Object of Rotary:

Club Service includes the scope of activities that Rotarians undertake in support of their club, such as serving on committees, proposing individuals for membership, and meeting attendance requirements.

Vocational Service focuses on the opportunity that Rotarians have to represent their professions as well as their efforts to promote vocational awareness and high ethical standards in business. For decades, Rotarians have been applying "The 4-Way Test" to their business and personal relationships and in recent years, a "Declaration of Rotarians in Businesses and Professions" has given expression to their concern for ethical standards in the workplace.  From offering career guidance in high schools, to seeking ways to improve conditions in the workplace, Rotarians and their clubs engage in many different kinds of vocational service.